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Stumble Upon Social Media Syndication

Published 08/03/2012 and rated Ratingstars1 1 out of 5 stars
by Carmen Rane Hudson
What can you use the app for? is an application that allows users to manage their social media involvement in a single location while increasing traffic by syndicating posts to all of the platforms where those posts might be relevant. It is powered by Stumble Upon which lets users get involved with social bookmarking while they are working the social media angle. Users get access to new social media analytics that they might not otherwise get access to. Users are also encouraged to gain new traffic by adding a Stumble Upon badge to their websites. This prevents users from having to log on to multiple social media sites and gives them a platform to look at everything in a single location at once, making social media marketing more convenient and intuitive. screenshot
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What is the history and popularity of the app? has been available since 2009. It is a division of Stumble Upon and boasts over 20 million users. It is unclear whether those are users or Stumble Upon users as the two apps have been hopelessly co-mingled.

What are the differences to other apps? is not the only syndication application that’s available, and it’s not terribly original even with its link to an established social bookmarking platform. It allows users to schedule Tweets like HootSuite. It links social media accounts, something that many social media accounts allow for internally (such as the existing link between Twitter and LinkedIn). Other than providing a mild traffic boost there’s really nothing special about it.

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How does the web app look and feel to use?

Using the app is a lot like using Twitter, with a few added features like the analytics and the ability to schedule a tweet for later. Users can control account access through checkmarks. There are a few things that are buggy: multiple attempts to link the account to Twitter, for example, kept resulting in a round-robin process depositing one back into Stumble Upon instead of This co-mingling between the two services gives the entire app a maze-like quality that makes it very difficult to navigate, as users who make a mistake will soon find themselves in another app entirely with no way back other than to physically type’s address into the address bar. That hardly makes the app very intuitive or useful, and promotes severe frustration besides. There’s no way to watch multiple Twitter accounts, which would have been truly useful.

How does the registration process work?

Users register with an e-mail address and password, a Facebook account or an existing Stumble Upon account. The app does not ask for a lot of information. Once the account is created users will need to manually link the accounts that they wish to tie together.

What does it cost to use the application?

The application is permanently free and there are no advertisements anywhere on the site.

Who would you recommend the application to?

Heavy duty social media marketers who aren’t using an existing syndication platform may enjoy using if they can get past all of the bugs. The analytics are certainly useful, and having all of one’s social media in one place is undeniably convenient. Users who use their social media accounts for different things, however, or who run multiple social media accounts that all promote different messages, will find very little to excite them about

  • Publish content to multiple social media platforms.
  • Monitor social media analytics.
  • Drive more traffic by managing social media marketing better. video

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